Our Story, Mission and Vision

No Matter Your Style, We Know the Secret to a Radiant White Smile.

Our Vision


We’ve already developed a game-changing teeth whitening kit, but there’s much more to come from ZABERRY®! Our team is continually researching new ingredients, to create cutting-edge formulas that deliver professional results at home. We think everyone deserves a whiter smile they can show off. We also believe that at-home teeth whitening should be simple and safe!

We aim to:
Become the global market leader in high-quality teeth whitening products.
Be an expert source of advice and information to help you care for your teeth.
Advocate for safe products, healthy teeth and whiter smiles – for everyone!

Our mission

At ZABERRY®, we want to help you safely achieve white-smile confidence! We develop innovative teeth whitening products that actually work, without using harsh ingredients that could cause sensitivity or damage. We know you dream of achieving a sparkling smile. So we bring you solutions that promote healthy, pearly-white teeth you’ll love to show off.

We promise to:
Develop home teeth whitening products that are safe, effective and easy to use
Help you not only maintain but improve the look and health of your teeth
Empower you to proactively care for your teeth and gums in the long-term

Our Story

ZABERRY®: 15 Years of Expertise, 200,000 Smiles & Counting

Your smile is more than just an expression—it’s a reflection of confidence, joy, and connection. At ZABERRY®, we believe that everyone deserves a brighter, whiter smile without compromising their dental health.

With 15 years of experience in teeth whitening and over 200,000 happy customers worldwide, we’ve perfected the art of safe, effective, peroxide-free whitening. From day one, our mission has been clear: to create a whitening solution that delivers real results—without pain or sensitivity.

Instead of hydrogen peroxide, we use sodium chlorite, a gentle yet powerful ingredient that breaks down stains without damaging enamel. Combined with sodium bicarbonate for stain removal and oral balance, plus menthol for a refreshing finish, our formula is designed for both efficacy and comfort. At ZABERRY®, we’re setting a new standard in safe, high-quality home teeth whitening. Backed by GMP and CPSR certification, our products ensure a hassle-free, effective whitening experience—so you can shine with confidence every day!

Quality is our priority

We prioritize safe, effective whitening with high-quality ingredients.

ZABERRY® ensures brilliant results without compromising oral health.

High-Quality Materials

We use premium, carefully selected ingredients for safe, effective whitening. ZABERRY® delivers quality you can trust.

Advanced Whitening Formula

Our peroxide-free formula uses sodium chlorite to gently and effectively brighten your smile without sensitivity.

Safe & Effective Ingredients

ZABERRY® is formulated with non-abrasive, peroxide-free ingredients to whiten effectively while protecting your teeth and gums.

We are ZABERRY®

At ZABERRY, we believe that a radiant smile is the ultimate confidence booster. Our name is a fusion of two powerful elements:

"ZA" represents Zenith and Advancement—the peak of innovation and excellence in teeth whitening. It reflects our commitment to cutting-edge, effective solutions that bring out the brightest smiles. "BERRY" is a symbol of vibrancy and boldness, much like the confidence that comes with a perfectly white smile. It represents the fresh, bright, and noticeable results our products deliver.

Together, ZABERRY stands for the perfect blend of innovation and effectiveness, giving you a whiter, brighter smile with every use.


Pavels Kosarevs
CEO